A New Year's Resolution to Cross Off My List...Finally

Sunday, March 29, 2015

 I am writing this post in exchange for a discounted conference ticket; however, all opinions are mine and mine alone. #SoFABUOTR #cbias

So it's almost April and I'm not sure I have been quite faithful to my New Year's resolutions.  However, I do have to say that I am officially crossing one off my list -- I am attending my first blogging conference, SoFabU On the Road - Cincinnati!  I'm going with my friend Kat from A Mom's Impression and we are totally making a Mom's Weekend out of it.  

Let me break down the deets for you:

What:  SoFabU on the Road
SoFabU on the Road is a unique event that allows influencers to take advantage of educational opportunities that will help set them a part from the rest.  SoFabU on the Road features hands-on, interactive sessions for influencers to implement what they're learning on the spot. The sessions are paired with fun city-specific adventures where attendees get to practice their newly learned skills.
Events are open to all bloggers and influencers!

When and Where:  April 25 at Ahalogy, Cinncinnati
But you can also catch the conference in a city near you!
April – Seattle
May – Dallas
June – NYC
July – Chicago
Aug. – Minneapolis
Sept. – Atlanta
Oct. – Bentonville

Why Should You Attend?
Learn from great speakers!
Joe Robb is a thoughtful communicator with a diverse background in marketing strategy, pedagogy, digital media, SEO, editing and writing. He is the Digital Marketing Director at SparkPeople.com, a multi-platform media and technology company with leading health, fitness and food websites and mobile apps.  Attendees will walk away with a solid understanding of how to pair analytics data (Google, Twitter, Pinterest, and Facebook) with common, free publishing tools to grow their audience with data-driven processes. With the tactics provided, you will increase your site traffic without dramatically increasing the amount of time you currently dedicate to social media.

Improve your blogging with up-close and personal demonstrations from the best!
Nate Engels will walk through creating a custom recipe around a brand's product and how he tells a story around the recipe that will draw the reader into the emotional tie to the brand and blog post. From styling the plate, to the props, lighting and background, we'll learn how to create a visual gourmet image. He'll show how he takes beautiful photos (even without natural light) and manipulates the images to spotlight the food. We'll form groups where we will use props and creativity to produce photos on the spot. Then Nate will share how to make so-so photos into WOW! Shareable images through simple techniques and tools like Picmonkey.

Meet other bloggers and brands!
We’ll also have networking, brands and other learning opportunities (check out the agenda on the SoFabUOTR website!)  This year's national sponsors include Johnny RocketsMüllerKraft and iBlog . 

Collective Bias® has been an amazing shopper social media company to work for, so I am super excited to be able to attend a conference!  Collective Bias® is the only shopper social media company that solves shopper marketing problems by weaving together organic social content with engaging, real-life stories to generate millions of impressions, increased share of voice, SEO and retail sales for brands and retailers. Top brands such as Tyson, Nestlé and Duane Reade rely on Collective Bias to sell their stories socially. Based in Bentonville, Arkansas, with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Cincinnati and London, Collective Bias was named one of America's 25 Most Promising Companies by Forbes and a part of the Inc. 5000.  Social Fabric® is Collective Bias’ proprietary community of nearly 3,000 shopping-focused influencers with an aggregate multi-channel reach in excess of 130 million.  For more information, please visit Collectivebias.com or find us on Facebook and Twitter.

I hope I have convinced some of you to attend!  I'm excited to be able to put faces to some of the blogs I have started following and see if the voices I use when reading your blog as the same or similar to the real life ones.  Plus I'm pretty sure that it is your turn for a Mom's Weekend too.  
See you soon!


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